规划壁球和休闲中心！
一个成功的休闲中心建立在基础的规划。良好的研究和精心规划将确保以后成功。世界各地的酒店和超市的规划有一些规则是相同的。这些规则也适用于休闲中心的规划。为了确保在施工开始前这些规则已经被考虑， ASB很乐意为您提供进一步的信息。
壁球中心必须是一种“生活方式的设施” ！
要规划一个休闲中心，意味着有一个目的，一个目标，一个宗旨应该能成功完成。为了达到这一目标，重要的是要知道结果应该看起来像什么样。一个休闲中心的吸引力应该是增加目前潮流趋势为导向的活动。如今的趋势是更优质的生活，更多的时间和更多的工作和生活之间的平衡的愿望。
壁球将永远是一个多功能的休闲中心的重要组成部分，因为这项运动比其他任何运动更符合社会的需求。壁球是在进行着与其他体育项目的竞争。
壁球是“世界上最健康的运动”（ “福布斯”杂志） ，在超过175个国家的超过20万人，壁球壁球发挥是很容易学习。运动壁球适合我们这个时代的需求 - 它需要快速反应，它是快速的，一个博弈的，持久的，动态的，激情的，有效的。壁球是完美的健康 - 首先是紧张，然后完全放松。
壁球是有效的，因为它是一种游戏，人们都喜欢玩游戏。壁球选手都有合作伙伴。他们一起玩，他们互相交谈，他们谈论其他球员，他们交流经验和其他体育或去健身培训的人比客户更交际。
让我们简短的分析壁球选手！全球各中心的分析表明，壁球选手可以分为四类。
壁球狂热分子：他们热爱运动，觉得运动比什么都重要，应该是什么样的中心对这群人来说是最低要求。壁球狂热分子是所有球员的3％左右，他们参加中心每月至少六次。
壁球爱好者：每个月大约三至四次他们进行他们热爱的壁球。他们的主要愿望是合适的，感觉良好的会所。本组占所有玩家的17％左右。
闲暇时间的球员：他们来壁球场每月一至三次。这是最容易从壁球转移到另外一个运动的组别，如果中心设施和报价既没有吸引力，也不是最令人满意的。本组所有玩家的30％左右。
偶尔的球员：最后的，最大的群体形式的所有球员的50％左右。他们只想有乐趣。休闲时间和偶尔玩家带来约50 ％的营业额。最后这两个组别使中心营运成功，而不让它们的中心失败，这是一个最重要的秘密如何运行壁球设施。
如果这些基本规则产生了你的兴趣和好奇心，我们会很乐意为您提供完整的小册子， 里面包含了我们遵循的10个基本规则：
基本规则第1号：位置 - 位置 - 位置！
基本规则第2号：多功能是必须的！
基本规则第3号：利润和非牟利地区之间的正确的比例！
基本规则第4号：投资，精确计算的休闲中心！
基本规则第5号：高品质和沟通设计！
基本规则第6号：客户中心内的流量！
基本规则第7号：卖休闲不仅壁球！
基本规则第8号：在社会上的社交趋势！
基本规则第9号：高兴的客户！
基本规则第10号：该中心开幕！
Planning of squash- and leisure centres!
The success of a leisure centre is based on the planning. Good research and elaborate planning will ensure the success later on. There are rules for planning of hotels and supermarkets that are the same in all parts of the world. These rules must be applied also for the planning of leisure centres. To make sure these rules are already taken into consideration before construction begins, ASB likes to provide you with further information.
Squash centres have to be “Lifestyle- Facilities”!
To plan a leisure centre means to have a goal, a target, an aim that should be completed successfully. In order to reach that aim it is important to know what the result should look like. The attraction of a leisure centre increases with the number of activities offered which should be orientated on the present trends. The trend today is the wish for more quality of life, more time and more balance between work and life.
Squash will always be an essential part of a multifunctional leisure centre because this sport meets the demands of society more than any other sport. Squash is in competition with other sports.
Squash is “the world’s healthiest sport” (Forbes Magazine), squash is played in over 175 countries by over 20 million people and squash is very easy to learn. The sport squash suits the demands of our time – it requires quick reaction, it is fast, a living game of chess, enduring, dynamic, erotic and effective. Squash is perfect wellness – first the tension, then the complete relaxation.
Squash is effective because it is a game and people love games. Squash players have partners. They play together, they talk to each other, they talk about other players, they exchange experiences and they are more communicative than customers of other sports or people going to fitness training.
Let’s have a short analysis of squash players!Analyses of various centres worldwide have shown that squash players can be put into four categories.
Squash fanatics: They love the sport more than anything else and have low demands on what the centre should be like. The squash fanatics are only about 3% of all players an they are attending the centre at least six times per month.
The Squash enthusiasts: They play about three to four times per months and they love squash. Their main wish is being fit and feeling well. This group makes up about 17% of all players.
The leisure time players: They come to play in court about one to three times per month. This is the group that are most liable to move from squash to another sport if the centre and the offers are neither attractive nor satisfactory. This group makes up about 30 % of all players.
Occasional players: The last and biggest group forms about 50% of all players. They only want to have fun. Leisure time and occasional players bring approximately 50% of the turnover. These two last groups make a centre successful, without them the centre would fail and that is one of the most important secrets of how to run a squash facility.
Basic RulesIf we create your interest and curiosity we would be happy to provide you with the full brochure where we follow on with the 10 basic rules:
Basic rule No. 1: Location – location – location!
Basic rule No. 2: Multifunctionality is a must!
Basic rule No. 3: Right ratio between profit and non-profit making areas!
Basic rule No. 4: Investment, precisely calculated for the leisure centre!
Basic rule No. 5: High quality and communicative design!
Basic rule No. 6: Customer traffic flow within the centre!
Basic rule No. 7: Sell leisure and not only squash!
Basic rule No. 8: Social trends in society!
Basic rule No. 9: The happy customer!
Basic rule No.10: The opening of the centre!